Nurturing our community is integral to Arketype's culture and values. It's a core belief that we've held onto since the beginning of our advertising and marketing firm in 1992. After all, we live here, work here, and play here in Green Bay.
Arketype's contribution to the surrounding community consists of sharing our most valuable assets — our time and creative talents. By assisting non-profit organizations in the area, we are able to help them enhance the quality of life and culture in and around the Greater Green Bay area.
To this end, Arketype has developed an 80/20 philosophy when it comes to community investment. Our 80/20 philosophy
means roughly 80 percent of our work time is invested in creating design and communication solutions for our clients. The other 20 percent of our time is invested back into the community through non-profit and pro-bono projects.
The Arketype 80/20 philosophy is a part of who we are, but we understand that it's a privilege provided by our loyal client base. Without our clients, Arketype wouldn't exist, so it's important to state that our clients' projects ALWAYS come before investment work.
Check out Company News or Portfolio pages for more information or examples of recent community investment work.