Many clients come to Arketype looking for more effective ways to make an impact with their sales teams, perspective clients, or internal staff. They often ask us for brochures, sell sheets, sales kits, and other traditional items. Unfortunately, corporate video pieces are often overlooked in the marketing mix because of misconceptions that they are either too expensive or take too long to produce. But after discussing video ideas with our creative team, many clients embrace corporate video presentations that are within budget, on schedule, reusable, and highly successful.
Corporate videos that are successful act as a supplement to enhance sales communications, marketing collateral, presentations, or product brochures. These videos communicate similar messages to their printed counterparts, but with the inclusion of dynamic video and audio, they deliver greater impact. Corporate videos can tell a story about your company and offer an inspirational rally cry that is tough to duplicate in print. Of course, none of that matters if you can’t get the video produced on time and on budget. This is where Arketype breaks the perception of “too expensive” and “too time-consuming.”
Our process starts with your guidelines for the video: timing, budget, purpose, and audience. Based on these factors, Arketype will create a corporate video that is creative, effective, and even sustainable.
Our corporate videos range from simple to complex. A simple video many be a collection of existing visual assets, animated and set to the right music with on-screen copy messages to support the images. A more complex corporate video may require on-location video shoots or original music. Whether it’s a simple solution or a complex one, our corporate videos have dramatic impact and generate results. Did we also mention sustainability?
Our unique approach to corporate video projects always includes the idea of repurposing the video for other uses or media channels. When you invest in a corporate video solution with Arketype, you can expect a return on investment that goes beyond the initial creative impact. We have created corporate videos for clients that are used as Web content, sales support tools, trade show pieces, and online videos.
Contact Arketype to learn more about the value of adding video to your corporate materials. You can view some examples of corporate videos above or in our portfolio section.