Custom Flash design can be a powerful advertising and design platform when used correctly. It can transform a static Web site into a dynamic communications piece. We also use Flash to turn a PowerPoint or video presentation into an interactive sales tool.
It’s true, incorporating Flash designs into a creative project can dazzle the audience and increase impact; however, in certain instances, Flash designs can hinder the audience from obtaining the information they seek or distract them from the call to action. Arketype's Web site is a good example of Flash design that enhances the experience without distracting from the content. An example of an overly complex Flash Web site design is one that takes minutes to load and is difficult to navigate. A site like that will negatively impact your brand. Full Flash Web sites are not always functional, and they can have your target audience clicking the browser’s “back” button faster than you can digitally introduce yourself.
At Arketype, we understand the difference between using Flash for Flash sake and using it as a strategic tool to enhance a project or campaign. We call it functional Flash. This mindset, along with our expertise in Flash design and programming, allows us to put graphic design in motion and enhance our clients’ brands.
Arketype has created custom Flash designs for animated online videos, interactive sales tools, Flash micro site extensions, full Flash Web sites, Flash Web site design elements, online video player interfaces, and even virtual trade show environments.
View examples of Arketype’s custom Flash design projects in our portfolio. While you’re there, be sure to have a little fun with our Flash game design projects. These branded online games feature a Flash platform that allows users to interact with the advertisement. Arketype has used Flash game design to create interactive Web ads for Kimberly-Clark brands like Huggies and Kleenex.