Before our design work begins, we dive into design research. At Arketype, we believe that every great idea starts with a solid insight. Sometimes that strategic insight is hidden between the lines of a creative brief. It could be buried in a consumer blog. Sometimes it’s right in front of us. We just need to step back and look at it from a different angle. No matter where we dig, uncovering that little nugget of information, that simple truth, that powerful insight, is done through custom market research. Our definition of custom market research includes many forms of primary and secondary market research, as well as other unique approaches to uncovering information. We tour our clients’ offices and facilities. We gather and digest white papers from within our clients’ industries. We do phone and face-to-face interviews with our clients’ customers. We conduct focus groups, develop advisory teams, and create and distribute our own custom online surveys. Beyond that, Arketype has also developed a proprietary market and design research process called CATALYST.
Only our clients have access to the full details of our CATALYST process. But what we can tell you is that the results have been excellent. Fully developed brands as well as start-ups have benefited from this unique process. We feel that when the client is able to get involved in the research and discovery stage, we are able to shed new light on their brand, and together we can agree on the story they should be telling. At Arketype, we never pretend to know more about our clients’ industry, company, or brand than they do. That’s why we listen to our clients through this process of custom market research before jumping into the strategy and solution stages. Whether we uncover our insights through the CATALYST process or traditional research channels, Arketype understands the importance of a sound strategy within our marketing and design solutions.