You’ve heard it before and we all know it’s true: you only have one chance to make a first impression. And that impression starts with your presentation. Marketing collateral and sales support can be used for face-to-face presentations, as a leave behind for prospective clients, or for third parties presenting your business through referrals.
In any case, your marketing collateral must be persuasive, organized, and impressive. Poorly designed collateral cannot only be confusing; it can also leave a bad impression on a potential client, closing that door forever.
Sales marketing collateral, such as brochures, sell sheets, and electronic presentations, are effective tools to supplement your sales team. What’s even better is when your collateral design is so effective that it can act as your sales team! Arketype has designed sales collateral for dozens of clients to help them make a strong first impression or close the deal with their customers.
A cohesive, organized message is critical in all forms of sales marketing collateral. Arketype provides strong, creative copy that will pull the reader through, keeping them interested until they reach that important call to action. Disorganized or cluttered messages equal a lost opportunity. Keep your target audience engaged and your work is all but done for you.
Other types of marketing collateral design include business cards, letterhead, envelopes, and company folders. These materials legitimize your company’s brand and help you create a unified brand design.
We can help make sure your company is represented at its best with a well-designed sales marketing collateral package that delivers immediate impact and lasting impressions.
View examples of collateral design for our clients in our portfolio.