Don’t ever let someone tell you billboard design is as simple as enlarging a photo to 14’ tall by 48’ wide and slapping a headline on it. Billboard designs require a special strategy and a unique communication approach. When the target audience is viewing your design and message at 65 mph from a football-field’s length away, your billboard advertising needs to make an impression within five seconds.
Sounds like a challenge, right? Well, it is. But Arketype has designed billboard advertising for dozens of successful campaigns, and each one posed a unique design challenge. You can view some of our favorite billboard examples in our portfolio.
Arketype’s billboard design approach begins with photography selection. The right shot can make or break a billboard concept. We typically recommend shooting original photography because it gives you the ability to create the perfect photo to suit the concept and the large outdoor medium.
To get the perfect shot, our experienced art directors work with photographers and models from all over the country to create captivating images that support the creative concept, and most importantly, attract attention to your message.
The next step is formulating a strong, concise headline that works for outdoor advertising. The rule is minimal type, maximum impact. Bold words, both in their design and meaning, will evoke an emotional response from the viewer.
The final steps are printing and placement. These steps are key. Even the best billboard design won’t generate results if it’s not printed correctly and strategically located. Our production teams make sure the billboard design and printed piece is perfect, while our media strategists find the perfect location to make the most of your outdoor advertising investment.