In recent years, many businesses have converted to virtual showcases of their products and services. Many retailers have also given their customers more and more opportunities to shop and purchase online. However, a recent Direct Marketing Association (DMA) study reported in Multichannel Merchant magazine indicates that most of respondents continue to use catalogs as their dominant or secondary marketing and sales channel. In fact, 62 percent consider catalogs to be their primary sales channel.
Based on those facts, it’s safe to say that catalog design is not dead, especially when businesses and retailers have a print-passionate design company like Arketype to help them produce effective catalog designs that result in higher sales and strong brand development.
Arketype has worked with Clients like KI, Kimberly-Clark, Baileigh Industrial, and Kohler Co. to create catalog designs for various products and service offerings.
By combining custom or existing photography, well-organized information, powerful design aesthetic, and a strong retail copy message, we’re able to produce catalogs that function as sales tools and reinforce our Clients’ brand identity at the same time. View some successful and ADDY award-winning catalog designs in our portfolio.
Even with the trend to go digital in the catalog design category, Arketype has proven that printed sales catalogs are still a viable sales and branding tool. If you’re looking for a partner to produce a catalog design that is functional and beautiful, contact us.